The group's story began with 15 partners who between them founded 8 independent businesses, across advertising, technology, and leadership development, each with a belief they could do things better. While they became leaders in their fields, they realised markets, consumer preferences and client needs were changing and converging.
So, with a focus on the future, they joined forces to create the group – a new generation of thinkers and doers, dedicated to finding new ways to help clients grow. Only months after launching, we added a digital marketing and technology provider, Asia Pacific Digital, with a strong presence in south east Asia. And as they say, the rest is history…
The creative and entrepreneurial DNA brought to the group by our founders continues today. Collectively, we’ve expanded the group's offering for the group's clients and our geography, and opportunities for the group's people. Collectively, we exist to drive competitive advantage for the group's clients, every day.