THE GROUP

Driving competitive
advantage for our clients.

Our Businesses

Every day, our 400+ people, working across 9 locations in Asia Pacific, deliver engaging experiences for our clients’ brands, customers, users and employees.

AJF Partnership firmly believes in the power of creativity to attract, to influence and to sell. Our primary focus has always been to create work that works, and our relentless drive for effectiveness has seen us build an enviable record at the Australian Effectiveness Awards. We are Australia’s only agency to have been awarded two Grand Effies.

9 out of 10 advertising agencies have the same point of difference. Khemistry is different. We’re an add+ agency. Our multidisciplinary teams blend psychology, creativity and technology to tackle wicked problems and help brands grow. From strategy to content and campaigns to products, we make things better by making better things.

PENSO is a visionary digital strategy consultancy that transforms clients’ businesses, marketing and customer experience for the digital era. PENSO means: “To think”. We grow customer bases, improve margins, and turn red tape into red carpet with magical customer experiences.

GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, our diverse, highly sought-after technology, user experience, creative, consulting and marketing professionals work as a team to help build, launch and grow brands across digital platforms.

IECL is the industry leader in coach training, coaching and organisational coaching capability, with unrivalled quality, scale and reach. We increase performance and wellbeing in organisations.

FORWARD is one of Australia’s leading creative public relations agencies. Through earned media, social, content, influencer marketing and experiential events, we influence the conversation with stories that get noticed and get results. We are driven by a commitment to help brands communicate with deeper meaning and purpose to create outcomes that achieve impact.

Creative

Our strategic thinkers specialise in the space where research, brand definition, digital strategy, experience design, media and analytics intersect.

By taking a holistic view of people’s behaviours, mindsets and attitudes we drive more impact. Effectiveness is our ultimate goal.

Services
  • Insights and Research
  • Strategic Planning
  • Brand Strategy & Identity
  • Creative Campaign Development
  • Content
  • Graphic Design
  • Film, Digital, Catalogue and Print Production
Learn more about Creative

Digital

We help brands and businesses grow and make meaningful connections.

Starting with strategy — always strategy — our in-house digital, UX, UI and development specialists work alongside our branding and marketing experts to ensure the solution we develop, whether it’s creative or technical, will engage and excite.

The result is design with clarity and conviction, delivering a solution that will resonate with your audience.

Services

Insight

  • Strategy
  • Research
  • Data

Attraction

  • Social
  • Paid Media
  • Affiliate
  • SEO

Engagement

  • Human Centred Design
  • UI / UX / CX = HX
  • Web, Mobile and IoT
  • Application Development
  • Marketing Automation
Learn more about Digital

Public Relations

We’re storytellers, culture curators, data miners and forward thinkers.

Through earned media, social, content, influencer marketing, experiential and more, we create considered, meaningful ideas with cultural, communication and commercial impact.

Services
  • Communications strategy and consulting
  • Media relations and press office
  • Influencer marketing
  • Branded content planning and creation
  • Social media and community management
  • Paid social campaign management
  • Copywriting
  • Events and experiences
  • Sustainability communications
  • Issues and reputation management
Learn more about Public Relations

Coaching & Leadership

Operating since 1999, Institute of Executive Coaching and Leadership (IECL) works with individuals, teams and entire organisations to bring the full potential of leaders to life through world class coaching programs.

We partner with you to build the coaching capability of your organisation for immediate and sustainable growth.

Services
  • Coach Training and Accreditation
  • Executive Coaching
  • Leadership Development
Learn more about Coaching & leadership

Clients

AIA Midas
Australian Government authobarn
Bendigo Bank Cobs
Dare Iced Coffee FortyWinks
Downer Dairy Farmers
iag Remedy
Amway Brown Brothers
AIG Taylor's University
Nestle ESSILOR
Queensland Government Dreamscape
Officeworks Energy Queensland
Brisbane City Council Taco Bell
seqwater
Dell Tafe
Catch GOLDCOAST
Loreal Dairy Australia
NEWCREST
PROTON
Grab
Sony
Specsavers
Target
Westpac
Simplyenergy
Yoplait

Our Work

AJF PARTNERSHIP

Specsavers
Specsavers new multifocals campaign

AJF’s first major campaign for Specsavers delivers a brand new Should’ve Gone to Specsavers, “The Duel”, highlighting the ridiculousness of dealing with multiple pairs of glasses in a fun and memorable way.

KHEMISTRY

Queensland Health
Dear Mind – solving a human problem

To help reframe the mental health conversation and spur protective behaviours, Khemistry recruited the inner voice to provide note-to-self narratives. The integrated campaign featured a range of above and below the line media, including TV commercials and activation partnerships.

GROWTHOPS ASIA

PROTON
Pandemic-proofing a national carmaker

When Malaysia’s first Covid-19 lockdown disrupted national car company PROTON’s 2020 marketing plan, GrowthOps Asia swiftly developed and implemented a new marketing strategy, sustaining and building PROTON’s sales, overtaking a competitor and recording its highest monthly sales in 8 years.

AJF PARTNERSHIP

Catch.com.au

Catch – making everyday Aussies famous

Catch puts their customers first, so it made sense to turn them into everyday heroes made famous through the products they’ve bought on Catch. Demonstrating the wide variety of products available, the campaign also showcased the online retailer’s irreverent, distinctive Aussie personality.

IECL

A major Australian financial institution
Big 4 bank grows leaders’ capabilities by 50%

Dubbed ‘Motivate’, the customised, organisation-wide culture change program has been delivered to over 6,000 people leaders to improve their capability, behaviours and performance, and it’s now compulsory for all new leaders. Participants consistently give it a 90%+ evaluation score.

Let’s talk about growth.

Contact us