THE GROUP

Driving competitive
advantage for our clients.

Our Businesses

Every day, our 400+ people, working across 9 locations in Asia Pacific, deliver engaging experiences for our clients’ brands, customers, users and employees.

AJF Partnership firmly believes in the power of creativity to attract, to influence and to sell. Our primary focus has always been to create work that works, and our relentless drive for effectiveness has seen us build an enviable record at the Australian Effectiveness Awards. We are Australia’s only agency to have been awarded two Grand Effies.

9 out of 10 advertising agencies have the same point of difference. Khemistry is different. We’re an add+ agency. Our multidisciplinary teams blend psychology, creativity and technology to tackle wicked problems and help brands grow. From strategy to content and campaigns to products, we make things better by making better things.

GrowthOps Digital is a multi-disciplinary agency specialising in human centric experiences across branding, digital, social and marketing. We exist to solve the big three problems that stand in the way of significant growth – Insight, Attraction and Engagement.

GrowthOps Asia exists to help clients develop compelling digital customer experiences and build adaptive businesses. Designed for a constantly changing customer environment, GrowthOps weaves Growth Marketing, Technology, Experience Design, and Creative teams into an end-to-end digital growth consultancy focused on implementation.

The Institute of Executive Coaching and Leadership (IECL) is the industry leader in coach training, coaching and applied organisational coaching, with unrivalled quality, scale and reach across Australia and Asia Pacific. We increase performance and wellbeing in leaders and organisations for immediate and sustainable growth delivered through transformative interventions.

Creative

Our strategic thinkers specialise in the space where research, brand definition, digital strategy, experience design, media and analytics intersect.

By taking a holistic view of people’s behaviours, mindsets and attitudes we drive more impact. Effectiveness is our ultimate goal.

Services
  • Insights and Research
  • Strategic Planning
  • Brand Strategy & Identity
  • Creative Campaign Development
  • Content
  • Graphic Design
  • Film, Digital, Catalogue and Print Production
Learn more about Creative

Digital

We help brands and businesses grow and make meaningful connections.

Starting with strategy — always strategy — our in-house digital, UX, UI and development specialists work alongside our branding and marketing experts to ensure the solution we develop, whether it’s creative or technical, will engage and excite.

The result is design with clarity and conviction, delivering a solution that will resonate with your audience.

Services

Insight

  • Strategy
  • Research
  • Data

Attraction

  • Social
  • Paid Media
  • Affiliate
  • SEO

Engagement

  • Human Centred Design
  • UI / UX / CX = HX
  • Web, Mobile and IoT
  • Application Development
  • Marketing Automation
Learn more about Digital

Coaching & Leadership

We deliver industry-leading coach training and accreditation, executive coaching, and leadership development. With unrivalled quality and scale, our programs are available globally, in-person or through virtual delivery.

We train people to become accredited professional coaches. We coach individuals, teams and organisations. We develop coaching capability in leaders to lift organisations to new levels of performance.

Our transformative interventions increase performance and wellbeing in leaders and organisations for immediate and sustainable growth.

Services
  • Coach Training and Accreditation
  • Executive Coaching
  • Leadership Development
Learn more about Coaching & leadership

Clients

AIA Midas
Australian Government authobarn
Bendigo Bank Cobs
Dare Iced Coffee FortyWinks
Downer Dairy Farmers
iag Remedy
Amway Brown Brothers
AIG Taylor's University
Nestle ESSILOR
Queensland Government Dreamscape
Officeworks Energy Queensland
Brisbane City Council Taco Bell
seqwater
Dell Tafe
Catch GOLDCOAST
Loreal Dairy Australia
NEWCREST
PROTON
Grab
Sony
Specsavers
Target
Westpac
Simplyenergy
Yoplait

Our Work

AJF PARTNERSHIP

Specsavers
Specsavers new multifocals campaign

AJF’s first major campaign for Specsavers delivers a brand new Should’ve Gone to Specsavers, “The Duel”, highlighting the ridiculousness of dealing with multiple pairs of glasses in a fun and memorable way.

KHEMISTRY

Queensland Health
Dear Mind – solving a human problem

To help reframe the mental health conversation and spur protective behaviours, Khemistry recruited the inner voice to provide note-to-self narratives. The integrated campaign featured a range of above and below the line media, including TV commercials and activation partnerships.

GROWTHOPS ASIA

PROTON
Pandemic-proofing a national carmaker

When Malaysia’s first Covid-19 lockdown disrupted national car company PROTON’s 2020 marketing plan, GrowthOps Asia swiftly developed and implemented a new marketing strategy, sustaining and building PROTON’s sales, overtaking a competitor and recording its highest monthly sales in 8 years.

GROWTHOPS DIGITAL

Movember Foundation
Behavioural design delivers mo’ users

The Movember Foundation wanted more people to download their app and raise funds for their global men’s health campaign. Through user-centred design GrowthOps Digital dramatically improved the user experience, skyrocketing downloads and positive reviews, and a 40% increase in unique IOS users.

AJF PARTNERSHIP

Catch.com.au

Catch – making everyday Aussies famous

Catch puts their customers first, so it made sense to turn them into everyday heroes made famous through the products they’ve bought on Catch. Demonstrating the wide variety of products available, the campaign also showcased the online retailer’s irreverent, distinctive Aussie personality.

IECL

A major Australian financial institution
Big 4 bank grows leaders’ capabilities by 50%

Dubbed ‘Motivate’, the customised, organisation-wide culture change program has been delivered to over 6,000 people leaders to improve their capability, behaviours and performance, and it’s now compulsory for all new leaders. Participants consistently give it a 90%+ evaluation score.

Let’s talk about growth.

Contact us