15 March 2022
Midas launches new campaign, ‘Midas. You can rely on us.’
One of Australia’s most established car servicing brands, Midas has launched a new, fully integrated brand and retail campaign created by AJF Partnership, ‘Midas. You can rely on us.’ The campaign introduces Australia to Frank – a 2ft tall, blue felt embodiment of the trustworthy frankness you’ll get with every Midas service.
14 March 2022
Susan Lyons appointed Khemistry GM, Kelly Brightwell appointed Strategy Director
GrowthOps has appointed Susan Lyons as Khemistry General Manager with Khemistry Co-founder, Andy Fyffe moving to a key client relations role, and Kelly Brightwell appointed Khemistry Strategy Director. Susan joined Khemistry from Publicis where she was Executive Strategy Director and previously worked at CHE Proximity, PwC and Clemenger BBDO.
17 February 2022
AJF wins Cash Converters creative account
Cash Converters has appointed AJF as lead creative agency, following a competitive pitch that spanned nationally in late 2021. AJF has been awarded end-to-end strategic and creative services for Australia’s largest second-hand retailer and personal finance provider.
15 February 2022
GrowthOps elevates U Mobile’s digital customer experience
GrowthOps Asia has developed and launched U Mobile’s refreshed website and customer experience delivery platform. Powered by Adobe Experience Cloud and hosted on Amazon Web Services, GrowthOps has reimagined the user interface with more personalised content, which enables the telco greater insight to service their customers.
11 February 2022
‘Target Tested’ platform re-born in new ‘Life Tested’ campaign
Target celebrates a return to real quality with a newly launched masterbrand campaign, created by AJF Partnership. For generations, Target has been a staple in Australian households, delivering affordable quality for everyday life and the new campaign reminds families they can rely on Target to make quality accessible for all.
27 January 2022
Cowboys caught in squinting standoff in new Specsavers ‘Should’ve’ campaign
Squinting cowboys dramatise the need for polarised lenses in the latest ‘Should’ve gone to Specsavers’ campaign created by AJF. Inspired by wild west movies, the campaign calls attention to polarised lenses as two cowboys in a shootout struggle with glare from the sun.
27 January 2022
Taco Bell Malaysia selects GrowthOps as marketing partner
GrowthOps Asia has won the Taco Bell social media and performance media business in Malaysia. GrowthOps will build Taco Bell’s brand voice on social media, increase its engagement, as well as localise and amplify the #ISeeATaco global campaign for Malaysians.
1 December 2021
GrowthOps boosts its digital capability with PENSO acquisition
GrowthOps has acquired digital strategy consultancy, PENSO, boosting its digital capability across the Group, as well as expanding its reach to new markets in the Middle East. PENSO is a visionary digital strategy consultancy that transforms clients' businesses, marketing and customer experience for the digital era.
22 November 2021
GrowthOps makes strategic hires, positions for growth in Southeast Asia
GrowthOps Asia has made strategic appointments to strengthen its teams in Southeast Asia. David Isaac Mathews was appointed Chief Growth Officer for Southeast Asia, Shaad Hamid was named General Manager of the Singapore agency, and Chris Greenough was appointed as General Manager of Malaysia.
19 October 2021
Susan Lyons joins Khemistry as inaugural Executive Strategy Director
Susan Lyons has joined Khemistry as its inaugural Executive Strategy Director, strengthening its position as a powerful partner for growth-oriented businesses and helping to chart the future of the agency as it expands nationally. Susan’s blue chip retail and B2B brand experience complements Khemistry’s strengths in social marketing and behaviour change.
27 September 2021
Khemistry encourages Queenslanders to get vaccinated
For the love of family, friends and time together, of brunches and long lunches, and travel and adventure – get the COVID-19 vaccine. That’s the message for millions of Queenslanders in Khemistry’s latest campaign for the Queensland Government to encourage vaccination.
18 August 2021
Khemistry asks ‘What have you got to lose?’
Khemistry’s latest bushfire safety campaign for Queensland Fire and Emergency Services (QFES) is motivating Queenslanders to better prepare their property and loved ones in case of bushfire. Launching across Queensland TV, radio, outdoor and online channels, the new campaign asks Queenslanders, ‘What have you got to lose?’.
11 August 2021
AJF appoints Strategy Director, Jill Cummins to leadership team
AJF has appointed Strategy Director, Jill Cummins to its senior leadership team, which will see her lead the repositioning of the agency as well as a continued focus on effectiveness and growing the agency’s strategy offering. Cummins has been a critical partner to Bega, Specsavers, Bendigo Bank and Remedy. She joined AJF from BBH London.
27 July 2021
Brent Liebenberg joins Khemistry as Executive Creative Director
Khemistry has appointed its first Executive Creative Director, recruiting Brent Liebenberg from AJF. Brent’s appointment strengthens its capability to service top-tier brands in Queensland and helps lay a platform for national expansion as the industry’s leading catalysts for behaviour change.
22 July 2021
Bapcor. The unseen parts of every Australian journey
Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor launched its first campaign created by AJF, ‘The unseen parts of every Australian journey’, highlighting the important role the brand plays in the lives of every Australian.
19 July 2021
Dairy Farmers celebrates ‘good’ in new campaign via AJF
Dairy Farmers continues to celebrate the generous Australian country spirit synonymous with the brand and its products through its latest emotive campaign. Developed by AJF, it’s the latest in the ‘Here’s to good’ brand platform complementing the Dairy Farmers Classic and Dairy Farmers Thick & Creamy campaigns.
2 July 2021
AJF bolsters team following a string of new business wins
AJF has appointed eight new starters across account management, strategy and production following a raft of new business wins, including Catch, Specsavers and Bapcor. The Bapcor win includes Midas, Autobarn, Autopro and Chicane. Earlier, AJF was appointed creative services agency for online retailer, Catch and trusted healthcare brand, Specsavers.
22 June 2021
GrowthOps Asia partners with Insider to boost eCommerce multi-channel personalisation
GrowthOps announces a strategic partnership with Insider, one of the world's leading Growth Management Platforms. The partnership enables GrowthOps' multidisciplinary teams to leverage Insider's AI-powered Growth Management Platform, giving eCommerce clients a deep and holistic understanding of their online audiences across different channels and platforms.
2 June 2021
Dairy Farmers Classic classically smooth in latest campaign via AJF
AJF’s latest campaign for Dairy Farmers Classic dramatises the classically smooth and creamy characteristics of Dairy Farmers Classic chocolate milk. In a category that often features brash, masculine creative, Dairy Farmers Classic sets itself apart in its first major campaign in seven years.
29 April 2021
Specsavers appoints AJF & launches new ‘Should’ve’ campaign for multifocals
Specsavers has appointed AJF as its creative services agency in Australia and New Zealand, following a competitive pitch process. Building on Specsavers’ strong foundation as a well-known and trusted healthcare brand in Australia and New Zealand, the appointment will see AJF supporting Specsavers with creative leadership and brand strategy.
7 April 2021
PROTON refuels creative account with GrowthOps
PROTON has renewed its creative retainer with GrowthOps. GrowthOps was first appointed in 2019, producing innovative campaigns for PROTON, including its first digital car launch last year. The campaign was quickly converted to a digital one as a result of COVID-19.
16 March 2021
Discovery Ads: What are they? Where should they be used?
There are several different ad formats that can be implemented across Google. But which one is the right one for your business? We dissect Discovery Ads and their unique assets and formats, and how they can complement your existing digital marketing activity.
5 March 2021
ghd appoints GrowthOps Digital as digital marketing partner
Global hair styling brand, ghd announced the appointment of GrowthOps Digital as its digital marketing partner. The three-year appointment aims to strengthen ghd’s digital presence in Australia and New Zealand. The winning pitch provided strategic insights for major sales events like Black Friday, Cyber Monday, Christmas and Boxing Day.
25 February 2021
Facebook ban wins headlines, but did it lose Aussies’ hearts?
The Facebook ban on Aussie news cut through unlike few issues since the pandemic. GrowthOps surveyed more than 500 Australian Facebook users in a representative study following the social media giant's ban on Australian news media content on its platform.
16 February 2021
Yoplait celebrates Really Real Fruit in latest campaign via AJF
In celebration of the real fruit in Yoplait’s yoghurt, AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to their Yoplait packs. The campaign highlights the real fruit used by Yoplait with each character cleverly crafted out of a different fruit in the range.
8 February 2021
Celebrating Holden through the ‘Rewinding Roads’ campaign via AJF
Holden’s ‘Rewinding Roads’ campaign reflects the love of Holdens across Australia. Created by AJF, the campaign features a website that combines the street smarts of Google Maps with the photographic skills of everyday Australians to pay tribute to a brand that has been part of Australian culture and our national psyche for over 70 years.
1 February 2021
The HX Formula: Digital Experiences For Humans
We’ve been talking seriously about digital transformation for well over a decade. Adoption had been steady, but slow. Until 2020. Every company was forced to embrace digital. Fast forward nine months and cracks began showing. Customers have more choices than ever while the internet eats up and spits out poor experiences.