News

Australia’s number one yoghurt brand, Yoplait has launched a new brand platform championing play for the young at heart. Created by AJF Partnership, the new platform positions Yoplait as a joyful brand for the whole family that brings little moments of joy into the everyday.

GrowthOps Chief Growth & Innovation Officer, Con Frantzeskos describes the transformative shift in digital interaction - an evolution from user-centric to AI-centric experiences (AIX) - reshaping how users interact with technology and how businesses need to rethink their digital strategies. Con shares insights on the strategic shifts imperative for your business, products and services.

Operating on a ‘remote-first’ approach has been a real game changer, according to Chief People Experience Officer, Louise Hope. In an interview with HRD Australia, Louise describes a high trust environment that allows people to choose how and where they work their best – a strategy developed through direct feedback from employees.

This year, Target’s Christmas campaign, via AJF Partnership, reinforces the retailer as the number one destination for everything customers need to create their perfect Christmas. Unapologetically upbeat and full of Christmas spirit, the integrated campaign features a reworked version of ‘Jingle Bells’.

A jury of tech leaders named GrowthOps Asia General Manager & Regional Asia Technology Practice Lead, Eric Yu the Most Valuable Professional in technology in 2023 in Asia Pacific. The awards, run by Campaign Asia Pacific, celebrate technology professionals, and recognised Eric’s unique blend of technological understanding and strategic leadership.

Weber launched its next generation of market leading Weber Q range barbecues with a campaign from newly appointed creative agency, AJF Partnership following a competitive pitch. The new brand campaign connects with consumers in a fun and engaging way while demonstrating the range’s versatility.

Bega Group launched its latest masterbrand campaign for Dairy Farmers via AJF – Made for Moments Like These. Dairy Farmers is a constant in Australians’ daily lives, from a morning coffee to a hearty meal that brings the family together. This new campaign draws on moments like these.

GrowthOps Asia clinched the prestigious Digital - Financial Technology award at the 2023 HKB Technology Excellence Awards. The recognition put a spotlight on the company's remarkable achievements in revolutionising the Financial Services Industry tech landscape, by rolling out adaptable, scalable and sustainable solutions tailored to evolving market dynamics.

AJF announced the appointment of Neville Doyle to the role of Head of Strategy. Neville brings a phenomenal track record having worked at some of the most awarded agencies in the world on some of the most effective and creatively awarded campaigns. He has been named twice in the top five planners in the world by the Big Won Report.

Health and Wellbeing Queensland has partnered with Khemistry to take a new approach to combating unhealthy weight amongst children, launching Podsquad, a first-of-its-kind behaviour change program for 5 – 12 year olds. Podsquad transports kids to an enchanting world of games, puzzles, songs, animations, quizzes and quests designed to build healthy habits.

GrowthOps announced the merger of AJF Partnership and PENSO, and the appointment of Nick Muncaster as Managing Director of the new entity. As the Group continues to bolster and unify some of its key capabilities it will be well positioned to better meet clients' increasing demand for integrated, digitally led creative and transformative services.

GrowthOps is merging Khemistry and GO Digital, bringing together world-class services and people across the full spectrum of creative, marketing and digital to best meet current and future clients’ needs. As the Group bolsters and unifies some of its key capabilities, it is also creating a specialist performance marketing business.

Malaysia Airlines and GrowthOps have collaborated to transform the national carrier’s website, for the benefit of customers in 17 countries, speaking 11 languages. The website transformation aims to improve the overall digital customer journey from the moment travellers begin searching for tickets to a hassle-free online check-in.

Generative AI has become more prominent with the launch of new or iterative products that should stun the most sceptical observer, posits GrowthOps Asia’s Chris Greenough. With far-reaching implications for all businesses and processes, from enhanced personalisation to analytics, new agency models will emerge in the age of generative AI.

Numerous inspiring women are breaking through barriers and making significant contributions to the marketing tech industry. In celebration of International Women’s Day 2023, GrowthOps Asia shared career lessons from some of their female employees as they successfully navigated a male-dominated industry.

GrowthOps Asia has partnered with Salesforce to strengthen its customer-centric approach and meet the growing demand for an end-to-end digital transformation solution. Through the partnership, GrowthOps’ clients will be able to use Salesforce for essential aspects of their business operations.

GrowthOps Asia has appointed Devinder Banga as its new Regional Head of Data and Analytics. Devinder’s appointment follows other recent significant appointments as part of a wider strategic growth agenda. Devinder brings 14 years’ of multimarket experience in Japan, India, and Singapore leading analytics departments.

GrowthOps has acquired award-winning creative consumer public relations agency FORWARD. The acquisition enhances the group’s ability to offer clients end-to-end integrated creative, digital and earned campaigns, bringing earned media, influencer marketing, brand social content and activation capabilities to its clients around Australia and the APAC region.

AJF has appointed Scott Walker as Executive Creative Director, bringing significant value to its clients through his global experience, creative thinking and extensive network. Scott’s 30 year career in advertising, TV broadcast, fashion, and film production has seen him produce award-winning work across a multitude of channels and disciplines.

The inaugural Beauty Drop, a 48-hour online-only beauty sale, was developed by GO Digital as a unique, bespoke event to give the agency’s stable of beauty brands a rallying event to lift sales and build direct relationships with their customers.

Behaviour change creative agency, Khemistry has appointed Robbie Dodd as its new Head of Production. An industry icon with 35 years’ agency experience, Robbie is highly respected by her peers, partners and clients. She was Khemistry’s number one draft pick for this critical role.

GrowthOps Asia welcomed Shakira Pathmarajah as its new Talent Acquisition Head. Pathmarajah will manage recruitment for GrowthOps in Malaysia, Singapore, Hong Kong and the Philippines, as well as remote hiring in India.

This year, Target's Christmas TV campaign, via AJF Partnership, embraces all the ways we give at Christmas with gifts you'll love to give from Target. Target recognises there isn't just one kind of gift giver. Target has something for everyone.

GrowthOps Asia has bolstered its digital-first creative services by naming its first Regional Creative Director, Adzam Bahrin. In this new role, Adzam will be leading the creative direction for Malaysia and Singapore, working on brands including Kia, Grab and RHB.

Global energy company, ENGIE launched their first locally made brand campaign with AJF Partnership demonstrating that, for ENGIE, the race to achieve net zero is everything. The new campaign highlights ENGIE’s multi-sector approach while following the film's hero as she accumulates speed and momentum.

Ahead of the Esplanade Arts Centre’s 20th anniversary, GrowthOps Asia has enhanced the Centre’s website, enhancing user experience by providing a better digital experience for arts aficionados and those new to the arts. The new site aims to build affinity and develop audiences for the performing arts.

Born from a desire to work more closely with its clients in new ways to create new sources of online revenue, GO Digital combined their entrepreneurial and digital skills to create a standalone brand, The Beauty Drop. Made for beauty enthusiasts by beauty enthusiasts, it allows brands to build direct relationships with customers.

Visit Victoria is counting down to Victoria becoming the next host destination for the Commonwealth Games with a new campaign created with AJF Partnership. ‘A Games like no other in a place like no other’ showcases Victoria’s natural beauty, building excitement for Victoria 2026, while encouraging people to visit now.

AJF Partnership is driving growth for Top Shelf International’s NED Australian Whisky brand with sales doubling in the first four weeks of the campaign. The campaign features a range of 15 second TV commercials in key AFL and NRL games.

Khemistry announces the appointment of Jo Millington to the role of General Manager, with Susan Lyons becoming Khemistry Managing Director. Jo’s appointment is further evidence of Khemistry’s growth and momentum as it captures an unfair share of Australia’s creative industry talent.

Bega Dairy & Drinks has launched its latest iteration of ‘A Dare Fix'll Fix It’ brand platform with a new integrated campaign showing Dare will help you ‘think for yourself’. Created by AJF, the campaign presents a world that has become increasingly reliant on technology to do the thinking for us.

Credit scoring app and marketplace, ClearScore encourages everyday Australians to check and improve their credit score. Created by AJF, it’s the first major national brand campaign from ClearScore since they launched in Australia in 2020, following their success in international markets where ClearScore has amassed over 16 million users.

Balance Careers evaluated over 50 executive coach certification programs worldwide and found that the best executive coach certification provides executive coaching tools, best practice methodologies, practice and feedback, and instant credibility with clients. IECL was awarded ‘best overall’ executive coaching certification program 2022.

One of Australia’s most established car servicing brands, Midas has launched a new, fully integrated brand and retail campaign created by AJF Partnership, ‘Midas. You can rely on us.’ The campaign introduces Australia to Frank – a 2ft tall, blue felt embodiment of the trustworthy frankness you’ll get with every Midas service.

GrowthOps has appointed Susan Lyons as Khemistry General Manager with Khemistry Co-founder, Andy Fyffe moving to a key client relations role, and Kelly Brightwell appointed Khemistry Strategy Director. Susan joined Khemistry from Publicis where she was Executive Strategy Director and previously worked at CHE Proximity, PwC and Clemenger BBDO.

Cash Converters has appointed AJF as lead creative agency, following a competitive pitch that spanned nationally in late 2021. AJF has been awarded end-to-end strategic and creative services for Australia’s largest second-hand retailer and personal finance provider.

GrowthOps Asia has developed and launched U Mobile’s refreshed website and customer experience delivery platform. Powered by Adobe Experience Cloud and hosted on Amazon Web Services, GrowthOps has reimagined the user interface with more personalised content, which enables the telco greater insight to service their customers.

Target celebrates a return to real quality with a newly launched masterbrand campaign, created by AJF Partnership. For generations, Target has been a staple in Australian households, delivering affordable quality for everyday life and the new campaign reminds families they can rely on Target to make quality accessible for all.

GrowthOps Asia has won the Taco Bell social media and performance media business in Malaysia. GrowthOps will build Taco Bell’s brand voice on social media, increase its engagement, as well as localise and amplify the #ISeeATaco global campaign for Malaysians.

Squinting cowboys dramatise the need for polarised lenses in the latest ‘Should’ve gone to Specsavers’ campaign created by AJF. Inspired by wild west movies, the campaign calls attention to polarised lenses as two cowboys in a shootout struggle with glare from the sun.

GrowthOps has acquired digital strategy consultancy, PENSO, boosting its digital capability across the Group, as well as expanding its reach to new markets in the Middle East. PENSO is a visionary digital strategy consultancy that transforms clients' businesses, marketing and customer experience for the digital era.

GrowthOps Asia has made strategic appointments to strengthen its teams in Southeast Asia. David Isaac Mathews was appointed Chief Growth Officer for Southeast Asia, Shaad Hamid was named General Manager of the Singapore agency, and Chris Greenough was appointed as General Manager of Malaysia.

Susan Lyons has joined Khemistry as its inaugural Executive Strategy Director, strengthening its position as a powerful partner for growth-oriented businesses and helping to chart the future of the agency as it expands nationally. Susan’s blue chip retail and B2B brand experience complements Khemistry’s strengths in social marketing and behaviour change.

For the love of family, friends and time together, of brunches and long lunches, and travel and adventure – get the COVID-19 vaccine. That’s the message for millions of Queenslanders in Khemistry’s latest campaign for the Queensland Government to encourage vaccination.

Khemistry’s latest bushfire safety campaign for Queensland Fire and Emergency Services (QFES) is motivating Queenslanders to better prepare their property and loved ones in case of bushfire. Launching across Queensland TV, radio, outdoor and online channels, the new campaign asks Queenslanders, ‘What have you got to lose?’.

AJF has appointed Strategy Director, Jill Cummins to its senior leadership team, which will see her lead the repositioning of the agency as well as a continued focus on effectiveness and growing the agency’s strategy offering. Cummins has been a critical partner to Bega, Specsavers, Bendigo Bank and Remedy. She joined AJF from BBH London.

Khemistry has appointed its first Executive Creative Director, recruiting Brent Liebenberg from AJF. Brent’s appointment strengthens its capability to service top-tier brands in Queensland and helps lay a platform for national expansion as the industry’s leading catalysts for behaviour change.

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor launched its first campaign created by AJF, ‘The unseen parts of every Australian journey’, highlighting the important role the brand plays in the lives of every Australian.

Dairy Farmers continues to celebrate the generous Australian country spirit synonymous with the brand and its products through its latest emotive campaign. Developed by AJF, it’s the latest in the ‘Here’s to good’ brand platform complementing the Dairy Farmers Classic and Dairy Farmers Thick & Creamy campaigns.

AJF has appointed eight new starters across account management, strategy and production following a raft of new business wins, including Catch, Specsavers and Bapcor. The Bapcor win includes Midas, Autobarn, Autopro and Chicane. Earlier, AJF was appointed creative services agency for online retailer, Catch and trusted healthcare brand, Specsavers.

GrowthOps announces a strategic partnership with Insider, one of the world's leading Growth Management Platforms. The partnership enables GrowthOps' multidisciplinary teams to leverage Insider's AI-powered Growth Management Platform, giving eCommerce clients a deep and holistic understanding of their online audiences across different channels and platforms.

AJF’s latest campaign for Dairy Farmers Classic dramatises the classically smooth and creamy characteristics of Dairy Farmers Classic chocolate milk. In a category that often features brash, masculine creative, Dairy Farmers Classic sets itself apart in its first major campaign in seven years.

Specsavers has appointed AJF as its creative services agency in Australia and New Zealand, following a competitive pitch process. Building on Specsavers’ strong foundation as a well-known and trusted healthcare brand in Australia and New Zealand, the appointment will see AJF supporting Specsavers with creative leadership and brand strategy.

PROTON has renewed its creative retainer with GrowthOps. GrowthOps was first appointed in 2019, producing innovative campaigns for PROTON, including its first digital car launch last year. The campaign was quickly converted to a digital one as a result of COVID-19.

There are several different ad formats that can be implemented across Google. But which one is the right one for your business? We dissect Discovery Ads and their unique assets and formats, and how they can complement your existing digital marketing activity.

Global hair styling brand, ghd announced the appointment of GrowthOps Digital as its digital marketing partner. The three-year appointment aims to strengthen ghd’s digital presence in Australia and New Zealand. The winning pitch provided strategic insights for major sales events like Black Friday, Cyber Monday, Christmas and Boxing Day.

The Facebook ban on Aussie news cut through unlike few issues since the pandemic. GrowthOps surveyed more than 500 Australian Facebook users in a representative study following the social media giant's ban on Australian news media content on its platform.

While 2020 ignited a digital revolution, 2021 will see it continue, at pace. Having a strong presence online, through organic and paid, has never been more important. Here are five Pay Per Click (PPC) and social media trends in 2021.

In celebration of the real fruit in Yoplait’s yoghurt, AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to their Yoplait packs. The campaign highlights the real fruit used by Yoplait with each character cleverly crafted out of a different fruit in the range.

Holden’s ‘Rewinding Roads’ campaign reflects the love of Holdens across Australia. Created by AJF, the campaign features a website that combines the street smarts of Google Maps with the photographic skills of everyday Australians to pay tribute to a brand that has been part of Australian culture and our national psyche for over 70 years.

We’ve been talking seriously about digital transformation for well over a decade. Adoption had been steady, but slow. Until 2020. Every company was forced to embrace digital. Fast forward nine months and cracks began showing. Customers have more choices than ever while the internet eats up and spits out poor experiences.