AJF’s first major campaign for Specsavers delivers a brand new Should’ve Gone to Specsavers, “The Duel”, highlighting the ridiculousness of dealing with multiple pairs of glasses in a fun and memorable way.

To help reframe the mental health conversation and spur protective behaviours, Khemistry recruited the inner voice to provide note-to-self narratives. The integrated campaign featured a range of above and below the line media, including TV commercials and activation partnerships.

When Malaysia’s first Covid-19 lockdown disrupted national car company PROTON’s 2020 marketing plan, GrowthOps Asia swiftly developed and implemented a new marketing strategy, sustaining and building PROTON’s sales, overtaking a competitor and recording its highest monthly sales in 8 years.

Catch puts their customers first, so it made sense to turn them into everyday heroes made famous through the products they’ve bought on Catch. Demonstrating the wide variety of products available, the campaign also showcased the online retailer’s irreverent, distinctive Aussie personality.

Dubbed ‘Motivate’, the customised, organisation-wide culture change program has been delivered to over 6,000 people leaders to improve their capability, behaviours and performance, and it’s now compulsory for all new leaders. Participants consistently give it a 90%+ evaluation score.