Asia Pacific Digital (APD) is a digital marketing, technology and consulting company operating across Australia, New Zealand and Asia.  The group offers a number of specialist services including: strategy, customer experience, technology solutions, performance marketing, social media, CRM and analytics, to multinational corporate clients.

We formed APD to help the group's clients navigate the ever-changing digital landscape — to reach, engage, acquire and retain their customers. To solve problems and grow the group's clients’ businesses.

Services overview

Customer Experience & research

• Personas
• Customer journey roadmaps
• Customer experience design
• Customer experience analytics
• Qualitative and quantitative research
• Research Panel services

Technology

• Enabling marketing process with technology
• Digital platform builds
• Support and maintenance of digital IT environment
• Partnerships with major s/w platform vendors

Digital marketing & Analytics

• Affiliate marketing
• SEO & content creation and curation
• Paid search (SEM) and digital / programmatic media
• Media analytics

Customer Engagement

• Marketing automation
• Social media
• Retention and lifecycle marketing

At APD, we’re always looking for ways to better deliver results for the group's clients. So joining forces with formidable partners to complement and expand our own capabilities just made sense.

As part of the group we now operate at the intersection of entrepreneurship, management consulting, advertising and technology.

We believe these industries are converging because major software and internet-based technologies are changing the way companies do business, and build capacity to grow.

In a fast-changing, technology-driven future, organisations face real threats to their market leadership.

The group helps the group's clients respond to and anticipate competitive threats. The group provides a single point of contact and accountability, share the group's clients’ sense of urgency and align our incentives with theirs.

In many ways, APD remains as the group's clients have always known us, with the same dedicated team working alongside them.

We’re now also enjoying the opportunity to work with like-minded entrepreneurs across creative and management consulting to tackle bigger challenges and deliver greater growth for the group's clients.

By December 2018, APD Australia will rebrand to the group.

We’d like to think that the group is a company unlike any other.

It began when a group of entrepreneurs merged their successful, specialist businesses to create a single execution partner to better solve the complex challenges that medium and large organisations face every day.

Now more than ever, a truly integrated approach is crucial for businesses and governments to overcome the urgent threats posed by technological disruption.

The group's expertise spans creativity, technology, management consulting and everything in between.

Put simply, we think. And we do. So the group's clients grow.