Leader — Chief Strategy Officer

Pieter-Paul von Weiler

Chief Strategy Officer

As Chief Strategy Officer, Pieter-Paul advises and looks after the marketing-, brand- and campaign strategy of some of GrowthOps’ biggest clients. He also looks after the GrowthOps identity and is a marketing effectiveness thought leader.

Dutch born, London trained, Melbourne based, Pieter-Paul is one of the most recognised and awarded strategists in Australia.

He’s the only strategist to have been awarded two Grand Effies and one of six Australian authors to ever win an IPA Effectiveness Award, the most rigorous marketing effectiveness competition in the world.

He has led the strategy for Dare iced coffee, which was recently named “one of the best effectiveness case studies in the world” by Mark Riston in his series celebrating 50 years of Effies. This year marked the 10th Effie win for Officeworks, an account he has been overseeing for the last 7 years.

He is an Effie judge in Australia and APAC, as well as a member of the Account Planning Group Australia committee.

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