Queensland Government

How creative video and innovative theatre helped remind Queenslanders that Everybody has a role to play.


One in five Queenslanders has a disability, and may face barriers to participating fully in work and community life. Creating a more inclusive Queensland is the job of every Queenslander.

So, as communication specialists, our job was to change community perceptions and behaviours towards people with a disability and to celebrate the contributions they make.


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Recognising we were not experts in disability, we collaborated with an inclusive theatre group – Indelibility Arts – to co-produce and film three theatre performances.


These performances, part of a social marketing campaign and supporting website, highlighted the challenges facing Queenslanders living with a disability.

They demonstrated in a creative and entertaining way, just how valuable Queenslanders with disability are to the cultural, artistic and recreational activities of our community.



Facebook views, and 685 Facebook shares

Candid, fun, emotive; the campaign and its stars exceeded expectations.


Launched by the Minister for Disability Services at Queensland Parliament House, the videos were viewed 350,000+ times on Facebook, 685 Facebook shares and the series attracted 30,000+ visitors to the campaign website.

Candid, fun, emotive; the campaign (and its stars) exceeded expectations, quashing misconceptions and encouraging Queenslanders to engage with disability in a new way. This campaign also received 14 BADC Awards including GOLD and the coveted Client of the Year.



Visitors to the campaign website

Let’s do something incredible together.

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