Queensland Government

How creative video and innovative theatre helped remind Queenslanders that Everybody has a role to play.

Challenge

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Services
  • Advertising / Creative
  • Omnichannel Strategy
  • Content Strategy
  • Social Media Marketing
  • Creative

Recognising we were not experts in disability, we collaborated with an inclusive theatre group – Indelibility Arts – to co-produce and film three theatre performances.

The Idea

These performances, part of a social marketing campaign and supporting website, highlighted the challenges facing Queenslanders living with a disability. They demonstrated in a creative and entertaining way, just how valuable Queenslanders with disability are to the cultural, artistic and recreational activities of our community.

350,000+

Facebook views, and 685 Facebook shares.

30,000+

Unique website visits.

 

Candid, fun and emotive; the campaign and its stars exceeded all expectations.

Impact

Launched by the Minister for Disability Services at Queensland Parliament House, the videos were viewed 350,000+ times on Facebook, 685 Facebook shares and the series attracted 30,000+ visitors to the campaign website.

Candid, fun, emotive; the campaign (and its stars) exceeded expectations, quashing misconceptions and encouraging Queenslanders to engage with disability in a new way. This campaign also received 14 BADC Awards including GOLD and the coveted Client of the Year