WHAT WE’RE THINKING
Our thought leaders set the agenda - new perspectives, intelligent insight, fresh thinking.
Understanding BLE (Bluetooth Low Energy)
We live in what has been called the information age. Undoubtedly, we today are the most connected and informed generation of human history. At the flick of a finger, we…
Why Copy-First Design Must Be Embraced
Website and Product Design gets everyone excited and rightly so. To create an excellent digital experience the user flow, page or screen layouts, interaction and visual design are critical factors….
SEO Copywriting 101
It’s a fundamental part of website content, but what is SEO copywriting? How does it differ from copywriting as you may know it? This article will act as an SEO…
Australian Retailers, are you ready for Singles’ Day 2020?
What is Singles Day? Singles’ Day — aka ‘Double 11’ — is a Chinese 24-hour online shopping bonanza hosted by eCommerce giant Alibaba. It is held on November 11th every year and was first…
Spotify Ads, Are You Listening?
As an evolving platform, Spotify allows brands to not only tap into different music preferences but also capture them in different states of mind and experiment with the psychology of…
The group gives farmers a helping hand this Christmas with ‘RainDear’
With over 60% of Queensland in drought and no rain in sight, Queensland farmers need a Christmas miracle. In-lieu of a miracle or rain, the Brisbane business has created – RainDear…
Late to the party? No problem. Meet serverless…
Cloud infrastructure and hosting solutions are evolving at a rapid pace. While it is still common for small applications to live on single isolated servers (physical, virtual, etc) – that’s…
The social platform taking Gen Z by storm
An infinite stream of addictive videos on a platform with 1 billion app downloads worldwide. If you haven’t heard about TikTok, odds are you’re over the age of 24. The…
Android: Understanding Spek Tests (Part 1)
My experience with testing Early on in my career as a developer, I was what you could call a test enthusiast. When discussing tests and their importance with other developers,…
Stretching the Boundaries of Partnerships and Evolving your Partnership Program
After a recent trip to New York, a team member (Operations Director, Partnership Marketing at the group) came away with more than a Statue of Liberty snow-globe. Here she shares some insights…
The group crystal ball for Christmas 2019
Full disclosure; we don’t actually have a crystal ball. But we do have a dedicated Insights Team, along with a Consumer Research Panel of over 100,000 Australians, which is arguably…
Putting ideas to the test
Successful ventures start by putting the flame to your ‘amazing idea’, writes a team member (Snr. UX/UI Designer, the group) You have a brilliant idea for a new product or service. You…
Flexible Work: The Difference a Day Makes
Until recently, even offering the hushed suggestion that an advertising agency might offer flexible work would have had you laughed out of the building (but not before 6pm, of course)….
Burn rubber, not money. IoT product development shifts gear.
Applying accelerated, lean startup principles to IoT product development is getting products into the hands of consumers much faster. This is fundamentally changing up the manufacturing game, writes a team member,…
Google App Engine Benchmark
One of the core offerings we have at the group is our Beyond Agile methodology for software delivery, which is heavily supported by different managed platforms in the cloud. Our preferred option is Google…
Reasons to love ‘running into gaps’
One of our guiding principles at the group is ‘Permission granted’. “You have the power and the permission. Go outside your comfort zone, nothing stays static, especially you, so step up…
What voice technology is saying to Australian businesses.
Voice technology is set to revolutionise the way we interact with devices. For generations humans have become accustomed to devices talking to us. We’ve gathered around the wireless to get…
How leaders can produce a ‘reward’ response in their people
When leading through change and transforming team performance, leaders need to understand how our brains perceive ‘threat or reward’. One of the fundamental ways in which our brain is ‘wired’…
The Female Leader and Midlife
In this compelling piece, a team member MCC, Head of Education courageously raises awareness of the “elephant” that senior women leaders face as they near or deal with midlife. I’m increasingly noticing…
Is it you that’s getting in the way of innovation?
What kills innovation? More often than not, it’s leaders getting in the way of a new idea. a team member, General Manager, Institute of Executive Coaching & Leadership, reflects on insights…