Backstory | Digital Growth Notes

Origins

The group was formed in March 2018 from the merger of eight independent technology, advertising, strategy, marketing, and people businesses. Fast growing and founder led, these companies were among the most awarded and admired operators in their fields.

But they were restless on their laurels.

Catalyst

The group Executive Director a member of the leadership team lit the spark. As a tech investor with a global remit, he could see that conventional consulting and agency models were failing large organisations, leaving them vulnerable. They needed a new kind of partner: an entrepreneurial execution specialist, focused on opportunity and growth. One that was aligned with their interests and accountable for results.

Model

The group’ founders responded with a category-busting business model. Highly integrated, it fused expertise from diverse disciplines to provide joined up strategy and execution along the growth value chain. Agile, it was flat, lean and employee owned. It deployed small, high performing teams applying quick cycle, iterative test-learn-scale methods. Customer-aligned, it offered outcome-based, skin-in-the-game engagement models.

Trajectory

In just 12 months the group has delivered a string of major projects for leading brands, increased its footprint to 9 campus locations across APAC, and made several new acquisitions, adding specialist capability in data science, growth marketing, and cloud platforms.

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Investors