The Good Friday Appeal raises over $17M for sick kids each year. A quarter of that comes in a single day, when their annual telethon is broadcast Victoria-wide.
In 2014, the organisation was using a grab bag of legacy systems to manage donations and donor information. These systems were difficult to operate, expensive to support, and almost impossible to enhance.
Competition in the non profit space is intense, and a frictionless donor experience is critical.
To grow, the Good Friday Appeal needed a simple, integrated, web based donor platform. One that could reliably process low volume payments 364 days a year, and then scale to accommodate the telethon spike. And enable workers and volunteers to log details of cash donations collected from the public.
We utilised Google Cloud Datastore to run a highly scalable database and provide rock solid transactional support. And made heavy use of App Engine Task Queues to process large numbers of requests simultaneously.
In just 5 months the new platform was iterated, tested, and live. Our cross discipline product team had created an easy-to-use, rich application running on cost-effective, reliable and scalable infrastructure.
On the day of the telethon, the application scaled as designed and processed over $4M of public donations without a single drop out or delay for the duration of the event. Using Google BigQuery, we delivered real-time reporting that ensured the donation updates were more timely and accurate than ever before.
Launching new products and services / Driving behaviour change
Copyright © Trimantium GrowthOps Limited. All Rights Reserved.