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How a mash-up of creative video and innovative theatre helped remind Queenslanders that Everybody has a role to play.

350,000+
Facebook views
685 Facebook shares
30,000
visitors
to the campaign website
14
BADC awards
Including Client of the Year
Visit now

Challenge

One in five Queenslanders has a disability, and may face barriers to participating fully in work and community life. Creating a more inclusive Queensland is the job of every Queenslander.

So, as communication specialists, our job was to change community perceptions and behaviours towards people with a disability and to celebrate the contributions they make.

Solution

Recognising we were not ‘experts’ in disability, we collaborated with an inclusive theatre group - Indelibility Arts - to co-produce and film three theatre performances.

These performances, part of a social marketing campaign and supporting website, highlighted the challenges facing Queenslanders living with a disability. They demonstrated in a creative and entertaining way, just how valuable Queenslanders with disability are to the cultural, artistic and recreational activities of our community.

Outcomes

Launched by the Minister for Disability Services at Queensland Parliament House, the videos were viewed 350,000+ times on Facebook, 685 Facebook shares and the series attracted 30,000+ visitors to the campaign website.

Candid, fun, emotive; the campaign (and its stars) exceeded expectations, quashing misconceptions and encouraging Queenslanders to engage with disability in a new way. This campaign also received 14 BADC Awards including GOLD and the coveted Client of the Year.

Candid, fun, emotive; the campaign and its stars exceeded expectations.

Key Talent

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